BDH designed a central brand device for the series, creating their own stylish clothing label, meticulously stitched and frenetically animated in 3 dimensions. The stitched device was then used in all branding materials, title sequence and all on-screen graphics for the TV series.
See also the BSG promo cut by BDH for the BBC Press Launch.
The title music, On the Motorway by Metronomy, is also released to coincide with the series.
The series has interviews with, amongst others; Kate Moss, Twiggy, Michael Caine and Vivienne Westwood. Across five one-hour programmes, British Style Genius examines the looks and trends that have come to define British style, from the high street to high-end couture, from bespoke tailoring to street style, from fashion rebels to traditionalist Sloanes.
Check out our Seven Ages of Rock branding for the same production team.
Or visit the BBC British Style Genius website or if you’re a fashionista, check out ‘What We Wore’ website, a fascinating BBC archive of quirky fashion programmes from the 1950’s!