BDH have created this bold, new, freshly branded identity for K2, a new free to air TV Channel aimed at 5 to 14 year olds.
The channel creative spirit is captured by the animated logos ‘K’ and ‘2’ which are playful, mischievous magentic characters that are constantly attracted or repelled to and from each other. When ‘K’ and ‘2’ join together they create a portal into the fantastic world within the Channel.
BDH’s design work included the complete brand identity; from logo design and animation, trail packages and the all important ‘Brand Strategy Bible’ for all marketing applications. (Downloadable from ‘Documents’ on the right-hand-side of this page)
visit the k2 website:
http://www.k2tv.it/