Planet Earth / Earth Film; the brand story.
The Planet Earth TV series was sold to over 130 countries worldwide and the series required a sizable international marketing campaign.
Earth – the film, the cinematic spin off of the award-winning BBC television series Planet Earth, went global in November 2007.
BDH designed a comprehensive ‘Style Bible’ for the brands, which was used by those implementing design of the diverse range of branded materials in over 40 languages; books DVDs, posters, point of sale advertising and publicity campaigns.
The film posters for Earth here show the implementation in the UK and Spain by design companies working in adherence with our guidelines and concepts.
See Planet Earth opening titles
Watch the Discovery Channel trailer for the DVD.
Visit ‘Earth’ – the film, at Loveearth.com