BDH Directed the screen visuals in parallel with rolling out the complete brand management of new Robbie Wiiliams.
The re-branding of Williams as a darker, more self-determined kind of star began early in 2003 with a series of shoots in LA, which not only provided the imagery and footage for the live screens, but magazine covers.
‘What We Did Last Summer’ became the biggest ever selling music DVD in the UK and won the Music Week Award for Best Music DVD 2004.
See BDH’s brand work for Robbie Willams Tour Identity.