British Style Genius

A shimmering series about the genius of British fashion made by BBC Arts. Below is the press launch promo edited by BDH Creative using our programme packaging.

British Style Genius included interviews with, amongst others, Kate Moss, Twiggy, Michael Caine and Vivienne Westwood. Across five one-hour programmes, British Style Genius examines the looks and trends that have come to define British style, from the high street to high-end couture, from bespoke tailoring to street style, from fashion rebels to traditionalist Sloanes.

BDH Creative created a unique animated clothing label for the series and applied it to all the branding materials, title sequence and on-screen graphics.