DELL TECHNOLOGIES

DELL TECHNOLOGIES

DELL TECHNOLOGIES

Client: HOME

HOME asked BDH Creative to create a VR avatar for their Dell 'Purpose' film.

It was used on Day One as part of Michel Dell’s company-wide opening speech. It then took on a life of its own, becoming a central part of their US advertising campaign, moving beyond Dell Technologies’ 140,000 employees to build connections with customers and consumers alike.

The digital FX comprised of avatar modelling & animation, green screen direction, tracking, keying, screen replacements and set extensions as well as final compositing and lighting effects. See digital breakdowns below...