PERSONA

PERSONA

PERSONA

Client: HBO

PERSONA Will Make You Think Twice About Taking Personality Tests

Persona: The Dark Truth Behind Personality Test explores the history of the Myers–Briggs personality assessment and examines how it became a potentially dangerous tool. It reveals the profound ways that ideas about personality have shaped our society and raises a slew of ethical questions about how some personality tests may do more harm than good - like impacting online dating matches or job prospects.

Inspired by Merve Emre's The Personality Brokers / directed by Tim Travers Hawkins (best known for XY Chelsea). TX - HBO Max on March 4 2021.

BDH Creative worked closely with Tim to create a dystopian algorithmic world.

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